Content Direction, Copywriting & Digital Advertising
Promo Products Don’t Have to Be Boring
More than cracked screen prevention products, PopSockets are an opportunity for users to showcase their personal style, flair and even their life philosophies. And because the average American checks their phone 96 times per day, these adhesive handles have quickly become a go-to promotional product for brands all over the world. With the huge amount of waste generated by the promo product industry, we were tasked with differentiating PopSockets as a useful offering that consumers would actually keep. With PopSockets, your brand stays in eyesight instead of ending up in the landfill.
Standing Out By Speaking Out
We created a series of articles with supporting visuals that challenged the promo product industry directly, highlighting topics like sustainability and utility. With diligent research, we were able to find data that directly supported our claims and reinforced PopSocket’s unique value propositions. These bold takes drove engagement that directly translated into more sales for the company. Read the full articles below.
Elevating the Message
Our messaging resonated with PopSockets internally as well as with their customers. With the launch of their plant-based offering, the company tasked us with create traditional print fliers and ads to be placed in trade publications and distributed directly to tradeshow goers.