Branding, Content Direction, Copywriting & Social Media
Family Tradition Inspires A Family of Brands
A group of traveling friends and entrepreneurs approached us with a challenge—create a brand that captured their love for adventure and wine while promoting their unique value proposition. Wandering Wines had access to multiple family-owned vineyards in Chile’s wine region, with each location offering a different portfolio of wines. These collections would vary significantly in varietals, cost, and source. The more we learned about their story, the more it became clear that one singular brand was not enough. We decided to build a family of sub-brands, each with an individual voice, aesthetic and assets.
We travel the globe to discover wines and experiences based on the places and people we meet. Through our expeditions, our crew has formed a bond that transcends borders. We aim to connect families, friends and cultures through our shared love for unforgettable journeys, life-changing experiences and great wines.
If we’ve learned anything throughout our journeys, it’s that in order to truly find yourself, you must first lose yourself. LostFind is symbolic of a state of being, where one’s identity and location hang in the balance. In this moment, when the bottle is tilted and the glass is poured, you simultaneously lose and find yourself in good company and great spirits.
Bottled for those with the perception to seek more than meets the eye, Keen is your opportunity to take everything you already love about wine and truly make it your own. Passionate, bubbly and enthusiastic, Keen is inspired by the people who enjoy it most. Your moment is here—pour a glass, and drink it up.
We’re committed to creating our wines the right way—naturally. By using select, organic grapes from trusted Chilean vineyards and fusing traditional winemaking methods with modern techniques, Peaks & Valleys brings you wines that are inherently delicious. Sip after sip. Glass after glass. Bottle after bottle.
Every Bottle Has a Story
In addition to creating the various brand voices and narratives, we were tasked with developing tasting notes for each varietal of wine. A regional fact was added to pay tribute to the fascinating history of Chilean wine while further expanding the lore behind these exquisite offerings.
Make Our Wines Your Wines
As Wandering Wines’ fanbase grew, so did their opportunities. We developed a private label program that allowed customers to commission their very own branded wine for weddings, company parties and every moment in between. Our bottle templates and streamlined process made this already attractive service offering even easier to sell.
Turning Travel Logs into Blogs
We worked closely with the Wandering Wine founders to create a social media strategy that directly reflected their unique personalities and experiences. From brand origin stories, to travel blogs and even favorite recipes pairings, it was important that this company’s values were represented in their social presence.