Branding, Copywriting, Technical Writing & Localization Strategy
This Brand Speaks Every Dialect
When we started the rebrand for the translation and localization services company, Next Level Globalization, we knew it had to be one thing: accessible. This brand had to transcend language barriers the same way the company’s customers effortlessly cross boarders to do business. And it all started with some solid copy.
A Tagline with Global Reach
Impactful, concise and easily translated into thousands of languages. “Tell the world” is our homage to the monumental work NLG has accomplished, as well as a call to action for the company’s clients. By working with NLG, you can shout your message from the Himalayan mountains to the Parisian rooftops, for all the world to hear.
Location, Location, Location
With multiple offices across the world, NLG needed branding its branding to be as well traveled as its employees. The simplicity of our global logo allowed for easy location-based branding that signified where NLG is, and where they’ll be in the future.
Talking the Talk at Tradeshows
For a company that’s always on the move, tradeshows were an opportunity to slow down and interact with clients old and new. NLG’s reputation as one of the most trusted localization companies in the world was already well established. Now, they needed a confidence tradeshow presence and collateral to match.
Putting the World in World Wide Web
As a globally based company, NLG had a lot of voices that needed to be heard. So before beginning their website redesign, we interviewed key figureheads across multiple departments to unearth exactly what made this client so special. Working directly with a senior art director, we ensured the form of the website followed the function of the content, all while developing copy that accurately reflected the multitude of voices, passions and expertise. We then worked with NLG’s internal teams to facilitate the translation of this copy over a number of different languages.