A Tale as Tall as Cell Towers

With direct lines of communication in our pockets and a wealth of knowledge at our fingertips, it’s often easy to overlook the infrastructure that truly keeps us connected. That is until you’re face to face with a 200 foot cell tower. When tasked with telling SBA Communication’s story to the world with an inspiring hero video, we fused grandiose drone shots of their towers with relevant stock footage to match the narrative. This was one of my first projects working directly with a voice over artist to ensure the cadence and delivery matched the script, as well as guiding our editor to guarantee that the video, music and voice over was all on beat. Years later, the video is still the first thing you see on the company’s homepage.